Better Data Today runs the tracking layer for a small, selected roster of digital agencies, fully white-labeled, at a wholesale rate for committed monthly volume. Spots are limited, so every account gets senior attention.
If something goes wrong, whether a duplicate purchase event on a client's Shopify store, a misfired Meta CAPI signal, or a Consent Mode v2 misconfiguration, it's usually the agency's account team that answers for it, whether or not they were responsible for the original setup. That undermines client trust every time.
Hiring a senior tracking specialist in-house means competing for scarce talent at £120–£180/h, usually for a role that isn't quite full-time.
That's the gap the Partner Program was built for.
One senior lead learns every client property in your book, runs monthly QA cycles across all active accounts, and catches signal-health issues before they show up in a client performance review.
Deliverables ship under your agency's brand, including audits, tracking plans, dashboards, and meeting notes. We can work from an optional agency-domain email address (you@youragency.com) for client-facing communication.
Partner Program work skips the intake queue and routes requests through ClickUp, docs, or Loom. A named senior lead handles every request, with no ticket-shuffling and no offshore stack.
When something breaks on a client account, you get a written diagnostic within 24 hours, covering the cause, the blast radius, the fix path, and the prevention plan. It's something your account team can forward straight to the client, no translation needed.
You get a single Looker Studio view of tracking health across every client we run for you, covering signal firing rates, consent mode coverage, POAS readiness, and audit scores. All in one command layer.
Every month, you get a written review of what shipped, what's next, and where risk is accumulating. No surprises at renewal.
The roster is kept deliberately small so attention never gets diluted.
Partner Program pricing runs on a wholesale hourly rate, discussed on the intake call. It applies to any agency committing to a minimum monthly volume, typically 15+ hours a month, or to a defined multi-project engagement. The rate is not published here; it's calibrated to your typical scope and client mix on that same intake call.
After that, it's month-to-month with 30 days' notice. No auto-renewals and no lock-in.
Better Data Today runs the tracking layer for digital agencies serving retail, e-commerce, fintech, DTC, and B2B end-clients across the UK, the US, Switzerland, Portugal, and Spain.
We reply within 5 business days. If there's no opening right away, we add you to the waitlist and work through applications in order.